How to Identify & Create More Great Customers
Any Author
2023-03-01
2025 is guaranteed to be an epic slugfest between the major ESPs competing for Klaviyo’s monopoly on the Shopify market. This isn’t a quick fix for an email marketer as it’s often dependant on the quality of the assets the brand they’re working with is able to provide but if there is material to play with, this is a killer opportunity to drive repeat sales. |weiter
Goal: Increase Returning Website Traffic
As an email marketer, your job is to capture as much traffic to the website without harming conversions. Re-read that last sentence again as it’s important. We don’t control external traffic coming to the website, but we can definitely implement systems to expedite list growth and need to be ruthlessly testing creatives and offers on a monthly basis. If you already have a signup form in place, don’t settle for a 3% opt-in rate - test it aggressively until you’re above 6%. It compounds month-over-month to make a massive difference to your database.
“Email is a fantastic channel to collect UGC, deploy qualitative research, de-risk product launches, support acquisition and build communities”
Any Author
Imagine having 100,000 visitors to your website per month and you capture 3,000 of them. An increase to 6% would double that to 6,000. Over the course of the year, that’s 38,000 more profiles to retarget! You can’t sleep at night unless you’re ruthlessly optimising this area of your business.
Goal: Increase Returning Website Traffic
As an email marketer, your job is to capture as much traffic to the website without harming conversions. Re-read that last sentence again as it’s important. We don’t control external traffic coming to the website, but we can definitely implement systems to expedite list growth and need to be ruthlessly testing creatives and offers on a monthly basis.
If you already have a signup form in place, don’t settle for a 3% opt-in rate - test it aggressively until you’re above 6%. It compounds month-over-month to make a massive difference to your database.
How to increase profitable revenue with email marketing
To scale an email program, you need some fairly obvious fundamentals in place to increase performance. Let’s assume that the brand does have product-market fit and a strong acquisition funnel bringing in customers. We now need to know which metrics and elements to track in order to increase profitable revenue MoM and YoY.
The core components are:
A bigger email & SMS list to target more people (more reach/impressions = more revenue opportunities)
Better inbox placement (deliverability) to ensure our messages reach as many people as possible
Traffic returning to the website from email (total clicks)
Another question about email marketing?
To scale an email program, you need some fairly obvious fundamentals in place to increase performance. Let’s assume that the brand does have product-market fit and a strong acquisition funnel bringing in customers. We now need to know which metrics and elements to track in order to increase profitable revenue MoM and YoY.
We now need to know which metrics and elements to track in order to increase profitable revenue MoM and YoY. To scale an email program, you need some fairly obvious fundamentals in place to increase performance. Let’s assume that the brand does have product-market fit and a strong acquisition.
The core components are:
A bigger email & SMS list to target more people (more reach/impressions = more revenue opportunities)
Traffic returning to the website from email (total clicks)