How to Measure the Success
of Your Email Marketing Strategy
Atuor Name
02/05/25
This does require investing in content assets such as educational articles, videos etc that are served on your website, but I’ve seen time and time again that for brands who invest in this, the fruits of their labour are always plain to see.
This isn’t a quick fix for an email marketer as it’s often dependant on the quality of the assets the brand they’re working with is able to provide but if there is material to play with, this is a killer opportunity to drive repeat sales.
Goal: Increase Returning Website Traffic
As an email marketer, your job is to capture as much traffic to the website without harming conversions. Re-read that last sentence again as it’s important. We don’t control external traffic coming to the website, but we can definitely implement systems to expedite list growth and need to be ruthlessly testing creatives and offers on a monthly basis.
If you already have a signup form in place, don’t settle for a 3% opt-in rate - test it aggressively until you’re above 6%. It compounds month-over-month to make a massive difference to your database.
“Email is a fantastic channel to collect UGC, deploy qualitative research, de-risk product launches, support acquisition and build communities”
Atuor Name
Imagine having 100,000 visitors to your website per month and you capture 3,000 of them. An increase to 6% would double that to 6,000. Over the course of the year, that’s 38,000 more profiles to retarget! You can’t sleep at night unless you’re ruthlessly optimising this area of your business.
Goal: Better Inbox Placement
This is a very real challenge that can bleed cash out of your business yet so many brands are unaware of issues they’re facing in regards to hitting the consumer’s inbox because they don’t measure placement strategically.
In order to mitigate this, here is some sage advice from my good friend and renowned deliverability expert Nick Koreck on how to optimise your sending infrastructure and measurement on an ongoing basis.
How to increase profitable revenue with email marketing
This is a very real challenge that can bleed cash out of your business yet so many brands are unaware of issues they’re facing in regards to hitting the consumer’s inbox because they don’t measure placement strategically.
In order to mitigate this, here is some sage advice from my good friend and renowned deliverability expert Nick Koreck on how to optimise your sending infrastructure and measurement on an ongoing basis.
How to increase profitable revenue with email marketing
This is a very real challenge that can bleed cash out of your business yet so many brands are unaware of issues they’re facing in regards to hitting the consumer’s inbox because they don’t measure placement strategically.
In order to mitigate this, here is some sage advice from my good friend and renowned deliverability expert Nick Koreck on how to optimise your sending infrastructure and measurement on an ongoing basis.
How to increase profitable revenue with email marketing
This is a very real challenge that can bleed cash out of your business yet so many brands are unaware of issues they’re facing in regards to hitting the consumer’s inbox because they don’t measure placement strategically.
In order to mitigate this, here is some sage advice from my good friend and renowned deliverability expert Nick Koreck on how to optimise your sending infrastructure and measurement on an ongoing basis.